Michael and Bacardi Limited offer the "Driving Experience of a Lifetime"
Michael, as part of his role as Bacardi Limited's Social Responsibility Ambassador, is providing the drive of a lifetime - the opportunity to be in the passenger seat next to him, the world's most successful Formula One™ race driver and the world's most famous designated driver.
Michael and his lucky passenger will drive 'hot laps'- full throttle rides around the exclusive Ascari race track in southern Spain to experience his expert handling of a high performance car to highlight how champions stay in control in various environments to raise awareness of responsible drinking. "I have not driven the Ascari circuit before so this will be a new and exciting experience for me as well. I will be looking out for those bends that have been modelled on F1 circuits that I have raced on over the years. This will be an opportunity for lucky winners to enjoy the experience of a lifetime."
This promotion is part of a Bacardi Limited global social responsibility campaign launched in April, which has touched millions of adults already, to encourage drivers to know the options available to avoid drinking and driving - using public transportation, taking a taxi, designating a driver, or drinking non-alcoholic cocktails if they must drive.
"I am eager to spread this message that drinking and driving don't mix. It is a topic I personally feel strongly about," said Michael.